Bengaluru: Enriched with the power of rose and peptides, Rose Boost provides immediate hydration, firmness, and a healthy glow around the eyes. Rose Boost is a luxurious under eye cream created to rejuvenate and revitalise the delicate skin around your eyes for 82°E, the contemporary self-care line by global Indian icon Deepika Padukone.
Compared to the rest of the face, the skin around the eyes is more delicate, sensitive, and prone to exhibiting small wrinkles. It is crucial to include eye creams in your skincare routine after washing your skin. This enhances the look of the under-eye region by helping to calm and depuff the skin around your eyes. To treat the delicate regions around the eyes and to lessen puffiness, fine lines, and wrinkles, Rose Boost has been carefully crafted.
Rose, which has anti-oxidant benefits, protects your skin and has a calming effect. Scientifically proven to stimulate microcirculation and lessen under-eye puffiness are peptides. Additionally, peptides encourage the synthesis of collagen, which effectively minimises fine wrinkles and increases skin suppleness.
Rachna Rastogi, Head of R&D at 82°E further said to The Balcony Stories, “Our relentless pursuit of skincare innovation has led us to a remarkable milestone with Rose Boost. A consumer study was conducted over an 8-week period and the results were extraordinary. By the 8-week mark, 100% of users noted significant reduction in under-eye dark circles and puffiness, accompanied by a remarkable decrease in wrinkles and fine lines and 93% of users said it helped improve the overall appearance of the eye area. We are extremely proud of Rose Boost which we believe will enhance your skincare experience.”
Rose Boost will exclusively be available at their website, priced at INR 2400 for a 15 g tube. For the first time from 82°E, consumers can pre-order the Rose Boost at an introductory price of Rs. INR 1900, exclusively for 82 hours starting from September 20 onwards. Additionally, 300 lucky consumers who pre-order the Rose Boost will receive a beautiful spatula.
Keerthana Ramakrishnan, Chief Marketing Officer, 82°E said, “We are excited to introduce Rose Boost as the latest addition to our expanding skincare lineup. Since the launch of the brand, our community has been expressing a strong desire for an under eye cream. Our R&D team has formulated an innovative product that is revolutionary and highly effective. The results of the consumer study is a true testament to the effectiveness of the Rose Boost and we are excited for our community to experience it.”
For best results, Rose Boost can be used daily in the morning and night after cleansing and followed up with Cucumber Quench or Ashwagandha Bounce. All 82°E products are carefully crafted by conscientiously sourcing ingredients, are PETA approved, vegan and cruelty-free, and free of sulphates, phthalates, and parabens.
82°E is on a mission to make the practice of self-care simple, joyful, and effective through high-quality and high-performance products. Born in India, for the world, 82°E launched with a set of skincare products that support the fundamentals of skin health, with ambitions to expand into other categories that support a modern, holistic approach to self-care. Pronounced Eighty-Two East, the brand is inspired by the standard meridian that passes through India and reflects Deepika Padukone’s personal and professional journey as a modern Indian woman who is strongly rooted in her homeland, global in her outlook and appeal and committed to her physical and emotional well-being. Rigorously sourced, carefully crafted and clinically tested: 82°E’s skincare line is made with science and spirit. Each of the brand’s products combines time-tested Indian ingredients with powerful scientific compound(s) to create revolutionary formulas for healthy, radiant skin.