Meghana Harikumar
Bengaluru: On a day dedicated to celebrating women’s strength and achievements, Bengaluru witnessed an event that was about more than just celebrating women—it was about empowering them. Royal Brothers, in collaboration with MBSI (Moto Business Service India), launched the 10th edition of their groundbreaking initiative, RBForWomen. Held at the Red Riders Go Karting Grounds, this unique training program provided 100 women with the opportunity to master the art of motorcycle and scooter riding, igniting a movement that goes beyond mere skill-building—it’s about independence, freedom, and breaking barriers.
The RBForWomen program, now in its third year, has evolved into a powerful force, attracting hundreds of women across India eager to embrace the road. The event marked a turning point in motorcycling culture, encouraging women to take control of their mobility, explore new opportunities, and redefine what it means to ride. Whether it was the simple joy of cruising through the streets or the thrill of mastering complex techniques, these women weren’t just learning to ride—they were gaining a new sense of confidence, independence, and empowerment.
A Partnership Built on Vision
The collaboration between Royal Brothers and MBSI has set a new benchmark for initiatives aimed at empowering women in India. Abhishek Chandrashekar, Co-Founder & CEO of Royal Brothers, couldn’t have said it better: “Celebrating the 10th edition of RBForWomen is a testament to our unwavering commitment to empowering women through accessible mobility. Learning to ride isn’t just about the skill—it’s about creating an empowering journey that fuels independence and adventure.”
Royal Brothers, known for providing accessible, on-demand motorcycle rentals, has long championed the idea that mobility is a key to independence. By focusing on safety and accessibility, they’re not just helping women ride—they’re ensuring they do so with confidence, style, and responsibility. The goal isn’t just to teach women to ride; it’s to create a world where women have the freedom to choose their own routes, make their own decisions, and carve their own paths—on and off the road.
A Day of Learning, Community, and Empowerment
The event itself was a vibrant celebration of women and their potential. Expert trainers were on hand to guide the participants, offering personalized instruction in a safe, controlled environment. From learning how to operate scooters to mastering the art of handling motorcycles, the day was packed with both education and excitement. Safety was a priority, with each participant equipped with high-quality safety gear and access to a fleet of diverse motorcycles for hands-on training.
The atmosphere was electric with a sense of camaraderie and determination, as women from all walks of life came together to learn a life-changing skill. For many of the participants, this was not just about learning to ride—it was about breaking free from the constraints that society often places on women. It was a powerful reminder that every woman has the right to experience life on her own terms, whether it’s by navigating the bustling streets of Bengaluru or embarking on a road trip to the unknown.
A Shared Vision for the Future
Nakao Hiroshi, CEO and Managing Director of MBSI, expressed his excitement about the partnership, saying, “MBSI’s vision is to improve the quality of life for people across India by providing easy access to sustainable mobility solutions. We are proud to be a key partner in RBForWomen, an initiative that aligns perfectly with our values and goals. Together with Royal Brothers, we’re breaking down barriers, fostering independence, and creating new opportunities for women.”
The event was a clear demonstration of the success of RBForWomen—a program that has created a ripple effect, empowering women not just to learn a new skill but to access new employment opportunities in the rapidly growing delivery and transportation sectors. By offering women the skills to operate scooters and motorcycles, this initiative is opening doors to sustainable, independent careers.
Grisha Hasija, Project Head of MBSI’s Women Empowerment Project, highlighted the impact of this collaboration: “Through the RBForWomen initiative, we are committed to expanding opportunities for women across India, helping them secure employment and take charge of their futures. Our partnership with Royal Brothers is a step toward creating a more equitable and sustainable mobility ecosystem.”
The Road Ahead: Expanding the Vision
What started as a small idea to empower women through motorcycling is now a nationwide movement. RBForWomen has grown exponentially, with hundreds of women already equipped with the skills to ride, and thousands more waiting to be a part of the movement. Royal Brothers plans to take this initiative to more cities across India, ensuring that more women have access to the freedom, independence, and confidence that comes with learning to ride.
The partnership between Royal Brothers and MBSI is only just beginning. Together, they’re not only changing the way women view motorcycles but also redefining mobility in India. It’s not just about riding a bike—it’s about rewriting the narrative of what women can achieve. And with the continued success of RBForWomen, it’s clear that the road ahead is one of endless possibilities.
Royal Brothers is India’s largest mobility solutions provider, founded in 2015. With a fleet of over 5,000 motorcycles, including iconic brands like Royal Enfield, Triumph, and Yamaha, they’ve revolutionized the concept of renting motorcycles and scooters. Operating across 20+ cities, Royal Brothers aims to become the world’s most trusted mobility solutions provider, making two-wheeler mobility accessible to everyone.
MBSI (Moto Business Service India) is a leading vehicle leasing firm established by Yamaha Motor Co., Ltd. It specializes in providing sustainable mobility solutions and leases vehicles to MaaS operators across various sectors, including commercial and last-mile logistics. MBSI’s commitment to empowering women through initiatives like RBForWomen reflects its vision to improve lives through accessible, sustainable transportation.
Editor
Meghana Harikumar
