Floralista by Ashdeen: A Luxe Take on Summer Prints for the Global Woman

Bengaluru: When we talk about summer prints in fashion, the images that often come to mind are casual, breezy, and sometimes predictable. But with Floralista, Ashdeen Lilaowala’s Spring-Summer 2025 collection, the idea of summer prints is elevated into something more—more luxurious, more intentional, and deeply rooted in heritage.

Renowned for reviving the Parsi Gara embroidery tradition, Ashdeen is best known for intricately hand-embroidered sarees that speak of heirloom elegance. But Floralista is a chapter of evolution—one where modernity leads and tradition gracefully follows. In this collection, summer prints take center stage, with embroidery stepping into a quiet supporting role.

A Fresh Take on Printed Sarees

As the name suggests, Floralista celebrates florals, but not in the conventional way. Think hand-drawn poppies, daisies, orchids, and forget-me-nots rendered across luxe fabrics like satin and crepe. These are not mass-market digital florals—they are artful summer prints, meticulously designed to flow with the fabric and flatter the body.

Set against classic black and soft ivory bases, the colours burst forth like a monsoon bloom. The result is a visual rhythm that feels both effortless and elevated—perfect for warm-weather dressing with sophistication.

Summer fashion demands lightness—not just in fabric, but also in mood. That’s where Ashdeen’s approach truly shines. While Floralista leans into modern prints, it doesn’t compromise on elegance. These sarees are breathable, easy to drape, and versatile enough to move from day to night, beach to ballroom.

In an age where fast fashion often dominates the category of summer prints, Floralista stands apart with its sustainable luxury. The sarees are designed to be timeless, allowing wearers to return to them year after year. It’s a counterpoint to throwaway trends—a wardrobe investment that’s as meaningful as it is beautiful.

A Global Aesthetic, Rooted in Craft

What makes this collection even more unique is its styling. The campaign pairs these floral sarees with lightweight kimonos and styling accents inspired by Japanese minimalism, creating a global dialogue in design. Yet, even with its cross-cultural appeal, the soul of the saree remains Indian.

Ashdeen makes it clear: this isn’t cultural borrowing—it’s collaboration. The traditional Gara embroidery, often used densely across a saree, is here distilled to the borders. It’s a respectful nod to craft, reframed for the modern woman who might not wear heavy embroidery in daily life but still seeks that touch of heritage.

For the Modern, Global Woman

The woman Ashdeen designs for has evolved. She’s cosmopolitan, connected, and conscious. She values comfort as much as craft and looks for garments that travel with her—literally and stylistically. Floralista is made for her.

Whether it’s a sundowner in Goa, a destination wedding, or a rooftop brunch in New York, these sarees bring summer prints with purpose. They aren’t just decorative—they tell a story, carry a legacy, and adapt to the rhythm of contemporary life.

Where to Find Floralista

Floralista is now available at ASHDEEN ateliers in New Delhi, Mumbai, and Hyderabad. For international shoppers and those across India, the collection is also available online.

Why This Collection Should Be on Your Summer Radar

If you’re browsing for summer prints that blend timeless tradition with global appeal, Ashdeen’s *Floralista delivers on every count. It’s wearable art that respects its roots while celebrating the now—a printed saree collection that feels as good as it looks.

So if you’re refreshing your wardrobe for the warmer months, make space for Floralista. Because when tradition meets print this effortlessly, you’re not just wearing fashion—you’re wearing a movement.