Meghana HarikumarBBLUNT, India’s premium hair care and styling brand from the house of Godrej Consumer Products Ltd., has roped in actress Jennifer Winget to be the face of their all-new, bold, fashion shade, Cherry Red – an extension to their at-home crème hair color range, Salon Secret.
Coming in straight after lifting a countrywide lockdown, this association encourages everyone to express themselves through their hair, thus breaking the monotony that came with being couped up and returning with a fresh new look. The brand also unveiled a new digital film featuring Jennifer showcasing “the why and how” of her bold transformation to mark this launch. The video highlights the new fashion shade Cherry Red, its benefits, and the convenience of its application to create awareness around the launch.
Jennifer Winget is one of the most versatile and experimental actresses, making her the perfect fit for BBLUNT, a brand synonymous with individuality and cutting-edge style. The new Salon Secret Cherry Red fashion shade is all about feeling empowered, confident, and making a bold comeback after a long and boring lockdown. Jennifer Winget sure seems to embody that bold return with red effortlessly.
Since they first launched in 2014, BBLUNT has constantly been breaking boundaries offering up their stylists in a bottle to their consumers through a wide array of innovations in hair care and styling products. An on-the-go lifestyle and no access to a salon or stylists in the lockdown backs the launch of BBLUNT Salon Secret High Shine Crème Hair Colour, bringing a salon-like finish to home hair color users.
The range is developed by the experts at BBLUNT and was created especially to complement Indian skin tones, hair textures, and the weather. What’s unique is that it’s the first-of-its-kind, 3-part formula (v/s the regular 2-part formula) that comes with a colorant, developer, and the BBLUNT salon secret ingredient – Shine-Tonic enriched with silk proteins. When added to the creamy colorant and developer, this revolutionary addition locks in the moisture. It boosts the richness of the color, giving it the ultimate salon-like high shine – one that your regular at-home hair color had been missing for so long. It also contains no ammonia! The Cherry Red fashion shade additionally comes enriched with superfruit extracts like Apple, Kiwi, and Strawberry, which protects your hair as you color it and leaves it smelling fresh.
Speaking on this collaboration, actress Jennifer Winget said, “When you think of BBLUNT, you think of trend-setting styles, a legacy of 25+ years working with Indian hair on their salon floors, on film sets and the runway, and then, of course, an entire range backed by expertise. So how can one NOT be thrilled to be part of the BBLUNT family!? And to be the face of their all-new fashion shade, Cherry Red; I am over-the-moon excited! This color transformation is my way of beating the boredom that came with the lockdown, and I can’t believe I did it all by myself. It is a proud accomplishment, indeed. I love coloring my hair but always feared the damage, but the damage is no longer a concern with experts on your side. I thoroughly love the vibrant color, and I am definitely basking in the shine. I strongly encourage everyone to express themselves through their hair – Go bold, Go Cherry!”
Thomas Dawes, BBLUNT Business Head, said, “Consumers are becoming more demanding from their hair products. They want natural ingredients blended with the latest in science, and they want to know their products will work on their hair type, water, and weather. They want it all – and so they should!
From our salons, we picked up on the growing consumer demand for vibrant red tones – we think that as people come out of lockdown, they want to have some fun and express themselves! So taking a cue from these insights, we launched the new, bold and vibrant BBLUNT Salon Secret Cherry Red Fashion Shade and packed the Super-Fruit extracts of Apple, Kiwi, and Strawberry and the salon secret ingredient- Shine Tonic.
A DIY hair color that gives you a bold salon-like color transformation at home in just 30 mins! The product ticks all the right boxes- it’s expert-developed, enriched with natural ingredients and the latest in hair color science and as a thumb rule, is tested first across all our salons on Indian hair.”
Commenting on the association, Adhuna Bhabani, Founder and Creative Director, BBLUNT, said, “Indian hair is different from the canvas in the west. We can’t stress that enough. But if there’s one thing we work best with and understand, it is Indian hair. All the 7 shades in the BBLUNT Salon Secret range have been specially curated, keeping in mind Indian skin tones, hair textures, and weather. We wanted to really spread our wings and take our Salon-in-a-box to every Indian household and have them experience a salon-quality color transformation in the comfort of their own homes. The launch of our new fashion shade, Cherry Red, is a shout-out to everyone looking to experiment and have fun with their hair. There is no better crusader than Jennifer Winget – she epitomizes the brand’s confidence and attitude, and being a BBLUNT loyalist for so many years, was a perfect choice”.
BBLUNT and Jennifer Winget aim to communicate the convenience of indulging in a salon-quality transformation at home with this announcement and digital film! The new Cherry Red shade is priced at Rs. 199 is available across modern trade and premium beauty retail outlets and leading e-commerce platforms like Nykaa, Amazon, Flipkart, and Purplle.
Editor
Meghana Harikumar
