Karisma Kapoor Is The New Brand Ambassador For Sukkhi

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Sukkhi, India’s leading online-first fashion jewelry brand, has roped in the iconic Bollywood actress Karisma Kapoor as their brand ambassador. The actress will be seen as the brand’s face, promoting its premium quality products available at attractive prices across India.

As the festive season is approaching, Sukkhi is expecting a huge demand in the fashion jewelry segment. With Karisma Kapoor as its brand ambassador, Sukkhi aims to leverage its marketing efforts by launching its new designs and collections across the country. Adopting an omnichannel presence, Sukkhi is widely available on various E-commerce platforms such as AmazonFlipkartMyntraNykaa, and its website sukkhi.com and 125+ offline touchpoints spread across India to meet the rising demands of consumers.

Announcing the appointment, Bhavesh Navlakha, Founder & CEO, Sukkhi, said, “Karisma Kapoor has always been a well-known face across India. The timeless beauty Karisma Kapoor has her unique style, which resonates with Indians and expresses her true glorious self, which aligns with Sukkhi’s ethos of being fashionable and trendy. At Sukkhi, our aim has always been to make the best designs available to our customers for any occasion or festivity. We believe that the new-age women are looking for stylish yet affordable jewelry options that enhance their beauty and help them stay up to date with the fast-paced industry and its ever-evolving trends. We are extremely excited to collaborate with Karisma Kapoor for our various branding initiatives on marketplaces, our website, our offline touchpoints, and ATL BTL marketing across India.


Commenting on the collaboration, Karisma Kapoor said, “I am glad to be collaborating with Sukkhi. The brand has a vast collection of jewelry that complements modern Indian women and their styles. I am always looking for versatile pieces that I can pair with multiple outfits. Jewelry makes women feel confident and brings out their true personalities. I am excited to be a part of Sukkhi Jewellery. 

Founded in 2012, Sukkhi makes high-quality fashion jewelry using allergic-free material designed by women for women. One of the top-selling brands on e-commerce platforms, Sukkhi aims at delivering quality products at exciting prices. Every piece of jewelry by Sukkhi is intricately designed and works as the perfect style statement that can be flaunted on several occasions.

Sukkhi is a leading new age online- first fashion jewelry brand. Founded in 2012, Sukhhi began with a vision to provide quality and trendy fashion jewelry products. The company makes high-quality products from allergic-free material that is beautifully crafted and designed using the latest technology. After starting as an online-only brand, the company launched its website in October 2016 and has widened its reach to over 125 offline touchpoints across India and over 26 different active marketplaces, including international markets like the United States, United Kingdom, Australia, Canada, and many more. Today, the company is one of the highest selling brands in the fashion jewelry category on Amazon and Flipkart and on most of the e-tailers on which the brand is listed.

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