Lay’s Launches Three New Gourmet Flavors

Adding a touch of gourmet to the portfolio, Lay’s, one of India’s favorite potato chip brands, has launched a premium range of slow-cooked premium kettle chips, Lay’s Gourmet. Crafted for those who seek to indulge in finer snacking experiences, the latest offering is available in three delicious flavors – Lime & Cracked Pepper, Thai Sweet Chilli, and Vintage Cheese & Paprika.

Made from carefully selected, high-quality potatoes, Lay’s Gourmet chips are seasoned and made with unique combinations of the most exquisite ingredients. Every crunchy bite of this thickly sliced golden-curled chip is filled with lip-smacking flavors and aromas that are perfect for a well-deserved moment of indulgence. In its truest essence, the chips are not cooked, but they are crafted.

Expressing her excitement, Shailja Joshi, Marketing Director, Potato Chips category, PepsiCo said, “As a brand that has been a frontrunner in the potato chips category, Lay’s has been curating unique experiences for consumers with its innovative offerings. With the launch of Lay’s Gourmet, we are expanding our portfolio and foraying into the fast-growing category of premium snacks in India. The chips are specially made for those who want to treat themselves to the finer snacking experience. We are confident that Lay’s Gourmet will serve as a sensorial treat, perfect to celebrate a well-deserved moment of indulgence.”

Priced at INR 30 (55g) and INR 50 (80g), Lay’s Gourmet chips are available across leading retail stores and e-commerce platforms. The portfolio expansion with Lay’s is in line with the brand strategy to provide a spectrum of innovative and delicious snack options to consumers. For this launch, Lay’s will be releasing a campaign film, which will be followed by a robust 360-degree surround.

Launched in 1995 in India, Lay’s is one of the marquee brands from PepsiCo India and has always been known for bringing in flavors of the world along with Indian flavors that our consumers love. Lay’s has a wide range of offerings under its umbrella, with unique and indulgent flavors that cater to both local and international tastes. It is available in six flavors.

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. We believe that continuously improving the products we sell, operating responsibly to protect our planet, and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then.