Luke Coutinho Is The Lifestyle Ambassador of APG In India

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American Pistachios Growers (APG), a non-profit trade association representing over 800 grower members in the US organized a Virtual Knowledge Session to talk about the immunity building properties in pistachios and also announce Luke Coutinho as its Lifestyle Ambassador in India.

The session was addressed by Luke Coutinho, globally renowned Holistic Lifestyle Coach – Integrative Medicine, and Mike Roussell, Ph.D., Nutrition Consultant and Advisor to Men’s Health Magazine, United States. The Session was presided over by Ron Verdonk, Minister Counselor for Agriculture, U.S. Embassy, India, and moderated by Sumit Saran, India Representative of the APG.

Inaugurating the session, Ron Verdonk, Minister Counselor for Agriculture, at the U.S. Embassy, New Delhi, said, “I am especially happy that Luke Coutinho, who is an icon and known especially for his commitment to nutrition, fitness, and holistic lifestyle, is recommending American pistachios. The Indian food sector is poised for exponential growth and we are constantly exploring opportunities to serve Indian consumers with high-quality, healthy, wholesome, and safe products from the U.S. Pistachios are a natural fit in the market. We strongly believe in the quality and value of US agricultural products that comply in quality with the demands of the Indian marketplace. Both India and the United States recognize the need to encourage healthier lifestyles through exercise and diet in order to combat malnutrition and other public health challenges. We hope to make 2021 a great year for American grown pistachios in India as we find new ways to complement our food and beverage cultures.”


Commenting on his role as a Lifestyle Ambassador of American grown pistachios, Luke Coutinho said, “I am very happy to be associated with American Pistachio Growers. Indians have always used pistachios as a garnish on desserts, biryanis, etc. It is time we become more aware of this amazing nut and make American-grown pistachios a part of our daily diet. Why? Because pistachios are a complete protein and people will be shocked to know that a handful of these nuts have the same amount of protein as an egg. This is great news for vegetarians and those looking for plant-based protein sources. Pistachios also have one of the lowest calorific value of all commonly consumed nuts and you can have as many as 49 pistachios in a single serving. These make it perfect for Indians.”

Reiterating the inherent health benefits of pistachios, Dr. Mike Roussell said, “According to the International Food Information Council’s Year-end Survey, one in three people report their eating habits have become healthier over the past year. Also, over 22% of respondents report that their choices affect their mental and physical health. Therefore, adding nutritious foods like pistachios to the diet can help give your body more vital vitamins and minerals to help your immune system function at its best. A healthy immune system aids in the healing process and shortens recovery time. I am recommending pistachios to my clients as a convenient snack that’s great to have after a workout or whenever you need a nutritious pick-me-up to hold you over until your next meal. But this year I’m also recommending pistachios for the wealth of vital nutrients they contain, which can help your immune system to operate at its best.”

Moderating the discussion, Sumit Saran said, “India is a growth market for American grown pistachios. India itself does not produce any pistachios. However, as awareness about pistachios and their health benefits increase, we are seeing continuous growth in demand. We are delighted and honored to have Luke Coutinho as Lifestyle Ambassador for America Pistachio Growers in India. He is a great icon for health, nutrition, and wellbeing. With his help, we will be able to create awareness about American-grown pistachios among discerning consumers. American grown pistachios are available under quality brand names across all major retail points and e-commerce platforms across India.

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