EditorNew Delhi: Matching the vibrancy that sets forth ahead of festive celebrations, Bella Vita Luxury has unveiled something exciting with their brand ambassador Milind Soman. The iconic actor has turned into a vivacious fortune teller, to promote their premium fragrances as a gifting option. The #EscapeInABottle campaign sees a series of videos, featuring Milind with his vibrant energy and timeless persona, which fans missed watching. The brand takes a step ahead to make its festive campaign interesting, entertaining, and a gift in itself for the audience.
This ad campaign stands out to brilliantly position premium fragrances as a gifting solution without even showcasing a celebratory theme. It affirms that Bella Vita Luxury fragrances like Oud, CEO Man & Woman, or Rose are a way to win someone’s heart, in any situation. #EscapeInABottle series of videos features daily dilemmas of people like the nervousness one faces before a job interview, a woman wanting to impress her mother-in-law, or telling someone they don’t smell good. Milind as a fortune teller recommends BVL premium perfumes to deal with such problems with ease.
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Aakash Anand, Founder & CEO, of IDAM House of Brands said to The Balcony Stories, “BVL focuses on stepping beyond the set boundaries and transforming the fragrance experience for every individual. The new range of luxurious perfume formulas is a one-stop solution made keeping quality, safety, and affordability in mind. The timeless Milind Soman was chosen as the face of the brand which brought in a great response as he resonates with the values, inspiring the masses to break the age and gendered clutter.
“Bella Vita Luxury has a fragrance for every occasion be it work or play, formal or casual. So it’s just the perfect gift for everyone. Shooting for the brand was breezy and I loved the drama in the script along with the grand set which was a thing of beauty. Overall, it was great fun”, says Milind Soman
Some of the Bella Vita Luxury best-selling products are SKAI, CEO Woman, Impact Man, and White Oud. Providing the scent of luxury at cost-effective prices, the brand positions itself well-suited for everyone who wants to switch to premium quality perfumes. The products are available on the brand’s website and most online marketplaces including Nykaa, Flipkart, and Amazon.
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The inception of Bella Vita Luxury stems from one unified purpose of the brand – To bring you luxury in a bottle. The Bella Vita Luxury blends are our hardworking workmanship, built on the crux of prestige, value, and celebration. We take pride in our creations, carefully crafted through years of research and aspiration. Our fragrances boast unparalleled quality to match global standards such that every single perfume, every single spray, and every single customer accomplishes our promise, i.e. to equip you with the extraordinary. Bella Vita Luxury celebrates You, in all your personalities-powerful, fearless yet versatile.
Editor
Meghana Harikumar
