PGI India launches their ‘Men of Platinum Collection’ for the men who stand their ground despite trying times

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The new collection is a part of the existing brand portfolio ‘Men of Platinum’ offering platinum jewellery for Indian men

2020 has been a year of unprecedented chaos and turmoil. These tough times have witnessed men in various walks of life be it business leaders, political leaders, husbands, fathers, and entrepreneurs who stood by their values, making those inconvenient choices when faced with a crisis, and they still continue to do so. The latest collection by Platinum Guild India’s (PGI) Men of Platinum range, celebrates all these men who rose to the challenge and faced their Moment of Truth with astounding resilience to only emerge stronger, much like their metal of choice – Platinum. No matter what the circumstances or how hard the path when it was time to choose, they chose to stay true to their belief and values. Their choices making a big difference in the lives they touched. Making a difficult time relatively easier.

Each exquisite piece in this latest collection has been intricately designed to celebrate a sense of style that is as rare and classy as the man who adorns it. Each statement piece complements the platinum man and his endurance to withstand the harshest storms while holding strong to all that truly matters to him. He understands that challenging times need a different leadership style, needs a different shade of the man he is, needs a different interpretation of success and even masculinity. PGI celebrates this man with designs that resonate with his value system & beliefs as he forges his path to create a journey that is rooted in what he holds close to his heart.

The new Men of the Platinum collection includes a wide range of versatile pieces for men such as platinum chains, pendants, and wrist wear. Inspired by engineered contours and finished with an understated matte sheen, this range is bold and dynamic. Solid yet aerodynamic forms, marked with intricate texture come together in indestructible links to create these masterpieces. The design’s visual symmetry matched with radical simplicity forms the perfect union of strength, stability, and bold courage. Its futuristic designs mixed with classical forms represents the Platinum Men who are guided by strength, resilience, perseverance, kindness, compassion, selflessness, and courage and stand out as those rare slivers of light and hope even in challenging times.

Platinum is the preferred metal to safely secure precious gems in intricate designs, akin to the platinum men who are secure in their choices and have the strength and endurance to uphold humanity above all else. The metal is 30 times rarer than gold is progressively becoming the metal of choice for young India. Its appeal lies in the values it stands for, the meaning embedded in each design, making it apt to mark any moment of personal significance. Its designs are innovative and reflective of international trends.

The ‘Men of Platinum’ range of platinum jewelry pieces for men like wristwear, chains & pendants are now available across leading jewelry retail stores across India

Click here to check this collection.

A few picks from the latest collection

A man of character knows the worth of every brick in the wall, carrying others along comes naturally to him. This statement kada, with platinum cuboids stacked closely together, honors his ability to always make the sum greater than its parts.  Much like how he holds tight to everything that matters, platinum stays unchanged through time.

This bold pendant, crafted in rare platinum, carries a pattern of successive elevations. A reflection of resilience. The perfect tribute to the perseverance that men of character display. This rare quality is mirrored in Platinum’s ability to hold its shape year after year, because of metal’s inherent strength.

Men of Character know that unexpected situations can inspire the most ingenious outcomes. This sleek platinum bracelet with an unexpected fabric link is just that, it reminds them that trying times are just another opportunity to adapt and innovate. Men of Character choose the strength of Platinum as they gear for their journey onward.


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