India’s leading online beauty destination, Purplle.com, has signed Bollywood GenNext star Sara Ali Khan as its brand ambassador. Purplle denotes Royalty in Beauty, with products made from imported ingredients, yet affordable and accessible to every woman. With a mission to democratize beauty, Purplle and Sara have come together to empower women to look inside out beautiful. The 360-degree campaign has been conceptualized and executed by Spring Marketing Capital. With a robust communication plan, Purplle will reach the heartlands of India to take its vision forward.
The brand’s newly launched campaign #GoPurplle featuring Sara Ali Khan is based on the same core tenet of ‘Beauty for All.’ With her signature sass and radiant glow, she showcases the gorgeous natural world of Purplle. It highlights its authentic product ranges from 6000 makeup products to its 5000 natural product offerings with exotic ingredients, all under Rs. 400. Sara shares their 2-day-no-questions-asked Return Policy and free delivery for anyone’s first order on Purplle. She also reveals how the brand rolls out 300 new beauty products every month.
On being their first brand ambassador, Actress Sara Ali Khan, shared “Purplle stands for the beauty that is inclusive and accessible to all. It enables women to fulfill their aspirations and even envision bigger dreams as they look and feel their gorgeous best. I am extremely excited to embark on this journey with Purplle. It is a privilege for me to be the first face; proud to go Purplle!”
On the announcement Manish Taneja, Co-founder & CEO, Purplle.com, said, “We are delighted to have Sara as the face of Purplle. She exemplifies the confidence and determination of a strong new-age woman. She is expressive, authentic, and extremely comfortable in her skin, making her a powerful role model for young girls. Sara will lend her voice to inspire consumers to embrace their own unique journey, to make beauty reach every home’s comfort. This association is a step towards further strengthening the connection with our consumers. We look forward to an exciting partnership together.”
Arun Iyer, Co-founder, Spring Marketing Capital, said, “We are thrilled to partner with Purplle in its endeavor to not only become a one-stop destination for beauty but also democratize beauty and make it accessible to all consumers. Moreover, Purplle has a wide variety of natural products, an unparalleled offering in today’s market. We have aimed to communicate all these features of the platform to consumers in a fun, quirky, yet informative manner with Sara Ali Khan sharing our story.”
Founded in 2011, Purplle.com is one of India’s largest e-beauty destinations with more than 6 million user base and 2 million monthly active visitors. The beauty e-tailer has over 500 brands with nearly 50,000 products available on its website and app. The company counts Goldman Sachs, Verlinvest, JSW Ventures, Blume Ventures, and IvyCap Ventures. Purplle has built a differentiated, highly personalized digital shopping experience for consumers through its app by creating detailed user personas, enabling customers to test make-up, and recommending products based on personality, search keywords, and purchase behavior. Purple has also successfully scaled its homegrown beauty brands such as Purplle, Good Vibes, NY Bae, etc. With over 700 employees and growing at more than 100 percent year on year, Purplle is well-positioned to be a leader in the burgeoning Indian e-beauty space.