Bengaluru: Schwarzkopf Professional, the leading Global Hair Care Brand, recently unveiled “Master of Haircraft”, an engaging and empowering virtual platform designed to honor and celebrate the immense talent and creativity within the hairdressing community of India.
Schwarzkopf Professional’s Master of Haircraft is a celebration of the brand’s partnership with the hair artist community, an endeavor to collaborate with up and coming talents in the industry, supporting them today and giving them a platform to create the looks of tomorrow.
An exciting digital first platform, Master of Haircraft by Schwarzkopf Professional kicks off with a curated Mystery Box being sent to the hair artists and influencers, inviting them to take up the challenge. The Mystery Box, a trove of Schwarzkopf Professional products across styling and color, was the gateway to the challenge. Headlined by Melissa Hughe, Technical Head, Schwarzkopf Professional digitally announced the theme of the challenge via social media, inviting artists to put their most creative trends forward.
Encouraging artists to create a captivating look that harmoniously blends dreamy and ethereal elements, Master of Haircraft Challenge was creative, trendy and futuristic in its approach. The challenge saw overwhelming response and participation from leading salons Hair Rap by YOYO, Zulf Salon, Cut Mate, Hair Master across cities Pune, Bangalore, Gurgaon Delhi among others.
Its show time now- welcome to the Virtual Runway where the translated visions of the hairstylists and their craft were on display on the brand’s social handle. The finale saw a panel of key opinion leaders from Haircare industry along with Melissa Hughe, Technical Head, Schwarzkopf Professional, reviewing the top looks created by the participants resonating with an actual runway. The exciting challenge saw vivid, futuristic looks strutting down the runway, making the first edition of one of a kind challenge a super success though the winners are yet to be announced.
Commenting on this innovative Platform, Melissa Hughe, Technical Head, Schwarzkopf Professional said to the Balcony Stories“ Masters of Haircraft Challenge is an unique digitally wired platform that Schwarzkopf Professional has curated to spotlight innovation among the hairdressing community. The first of its kind virtual platform for Hair artists to showcase skills, expertise and craft, this initiative aspires to boost innovations while empowering and elevating the hairdressing community as a whole. At Schwarzkopf Professional it’s our priority to translate the needs of hairdressers and experts to high performance tools that assist them to create trends and we are excited with the response to Master of Haircraft. We will continue curating interesting platforms to spotlight Schwarzkopf Professional’s commitment to the Hair Artist Community”
Since its inception as a family business by Hans Schwarzkopf in 1898, Schwarzkopf Professional holds a worldwide leading position in Beauty Care. With the customer at the center of its business model, Schwarzkopf Professional innovates, inspires, educates, connects, and supports the hairdresser, adding real value to their salon business. From cutting-edge products, such as BC Bonacure, IGORA, OSiS+, and breakthrough integrated Bonding Technology, bi-annual Essential Looks trend collections, tailored salon support programs, and progressive hairdresser training from ASK Education, Schwarzkopf Professional is continuously Reinventing hair in partnership with the community Together, a passion for hair.