Bollywood’s youth icon, Shanaya Kapoor, joins the #LabelSquad as the face for Label Ritu Kumar. Continuing the #JustDanceWithLabel series, Shanaya is symbolic of a youthful, global personality. The collection is presented as a dance ensemble and continues in the brands’ #JustDanceWithLabel series.
Amrish Kumar, Managing and Creative Director at Ritu Kumar, says, “Shanaya’s bold, joyful spirit is infectious on the screen. She has a great sense of style, and being a natural dancer; she was the ideal face for LABEL.”
Commenting on the association, Shanaya says, “Label Ritu Kumar is the epitome of being spontaneous & stylish mixed with a little fun and embraces my edgy yet carefree vibe extremely well. It’s all about being comfortable in your skin, and that’s what I believe in most. I’m very grateful and super excited to be the face of the brand!”
In the campaign video, she sports three key looks from the Autumn Winter’21 Collection:
Floral printed velvet dress with a Floral printed velvet crop jacket
Floral printed velvet dress with a Studded tie-up waist belt
This season at Label, we introduce Athleisure as a core line in various printed and solid co-ords. Simple, functional, and on-trend, these twin sets bridge the gap between comfort & fun. The season will also see us launch a collection replete with diaphanous lace, cut-work and florals in cozy fabrics like suede, jacquard and knits. The rich color palette presents a new take on deep blues and greens and warm tones of rose, mustard and yellow. Our selection of velvet and sequin structured dresses will be perfect for the party season, both alluring yet edgy. For denim, expect new shapes and figure-flattering fits in paper bag waist and wide-leg styles. Finally, keeping in with the Season, Label will introduce all-new printed puffers, cute pullovers, and textured stoles and scarves that are perfect for keeping you warm during the long winter months.
The collection is available across India and internationally in Label Ritu Kumar stores and online.
Label Ritu Kumar launched back in 2002, is a designer brand for young urban Indian women. Label’s Influences are global, yet its identity is the perfect amalgamation of Indian and Parisian designs.