Sleepyhead Ventures Into Omnichannel Segment

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Bengaluru: Sleepyhead, a leading D2C home decor and furniture brand, unveils a remarkable new phase as it takes its initial steps into omnichannel expansion for Home Lifestyle Dominance. The brand has initiated its pilot run by establishing a presence in 250 multi-brand outlets across Kerala, marking the inception of an exciting new chapter in its journey. The aim is to achieve 50 Cr through the offline channels by FY’24 end.  Sleepyhead is crafting an omnichannel strategy that promises to redefine the customer experience by synergizing the strengths of its direct-to-consumer (D2C) approach and the potential of brick-and-mortar retail.

Speaking about this pivotal phase in the brand’s evolution to The Balcony Stories, Mathew Joseph, CEO & Co-Founder, said, “Omnichannel is an integrated way to create a convenient and seamless shopping experience for our customers. Blending our D2C roots into the omnichannel framework would be a winning strategy for emerging brands like ours. As a startup, Sleepyhead has harnessed the agility of the D2C channel to fuel its growth, but now we are ready for this strategic transition. The decision to embark on this omnichannel expedition signifies our readiness to take the next bold step.

The initial stage of this omnichannel transition Sleepyhead introduces a complete range of mattresses, furniture and sleep accessories across all partner stores. Sleepyhead recognizes the importance of establishing a physical experience center for customers to evaluate their choices, particularly when it comes to mattresses and furniture. With the incorporation of physical retail, Sleepyhead aims to enhance opportunities for customers to discover their offerings, thereby enriching their engagement with the brand.

Sleepyhead is dedicated to enriching everyday living through meticulously designed products. This expansion is a pivotal stepping stone towards our ambitious goal of becoming a 500 Cr brand by 2025, solidifying our position as the preferred home lifestyle brand for the fun, bold and happy smart young people of India.

Sleepyhead is a D2C lifestyle and home décor brand made for the digital native Indian millennial & Gen Z, headquartered in Bengaluru. Started in 2017 Sleepyhead launched the unique Bed-In-A-Box concept in India and broke category norms. After expanding into furniture, Sleepyhead is today India’s fastest-growing furniture start-up brand. Its thoughtfully created lifestyle furniture range makes everyday living fun and fabulous. The brand caters to the underserved needs of the new-age Indian customer by making great designs accessible without compromising on quality and service.

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