This festive season, founder of Simply Nam & Celebrity Makeup Artist – Namrata Soni introduces her first range of ultra-soft comfort wear matte lipsticks marking the brand’s foray into color cosmetics.
Comfortable, hydrating, weightless, and perfect everyday lip color, the collection leaves you feeling like you are wearing nothing.
To come up with the perfect lipstick for the Indian woman, a study was conducted in two parts – one with a focus on what the ideal lipstick looks like to different women (the features, the colors, and the preferences), and one where different formulations were tried out, to finalize on a formulation preferred by most Indian women partaking in the study. As a result, the collection has been formulated with Indian skin tones, climate, long working hours, and a social lifestyle, combined with the detailed feedback and inputs received by everyday Indian women in the research project.
With the collection, Namrata emphasizes how women today want to feel like their best selves, and this is a tribute to every woman who inspires and leads the way – leaving a mark on our lives, most subtly and humbly.
“I believe looking good starts and ends with feeling beautiful – makeup is simply a reflection of that beauty. So I’m all about using the right products in the right places to highlight a person’s best features and natural beauty,” says Simply Nam’s founder and renowned makeup and beauty artist Namrata Soni. “A lipstick should be comfortable, have full coverage, and leave you feeling like you are not wearing anything on your lips. It should also not make your lips dry when reapplied and touched up throughout the day. To me, the perfect lipstick is a hydrating, matte texture – you can always touch up with gloss later, but a matte lip color tends to last longer and work better for someone getting ready for a long day – be it your wedding, a photo shoot, or a long day in the office or out with friends.”
The collection is available in shades of pinks, reds, and nudes designed to perfection and find the perfect pair for one’s skin. The lipsticks have been named after women who have inspired Namrata throughout life – Mamta (Warm red), Poonam (Cool red), Shwetambari (Rani Pink), Priyanka (Peach Pink), Madhu (Caramel Brown), and Anuradha (Natural Nude).
The Simply Nam Ultra-Soft Comfort Wear Matte Lipstick is priced at INR 1,299/- and is available on www.simplynam.com and Sephora – both in stores and online.
Designed in Scandinavia, with Indian women and our planet in mind, Simply Nam is an innovative beauty & cosmetic brand. All its products are developed and produced in close collaboration with the founder Namrata Soni, with over 20 years of experience working as a renowned makeup & beauty artist. The brand offers products that are 100% vegan, cruelty-free,
clean, and are designed to suit your beauty routine both at home and on the go. It strives to incorporate standards of sustainable beauty in all its products and practices. Every decision is guided by a commitment towards creating a brand of the future that cares about people and the earth.