Baby Skin Care Brand ‘SANOSAN’ Forays Into Indian Market

Trusted premium German brand Sanosan, which caters to the skincare needs of babies, is gearing up to expand its footprint into the Indian market. Sanosan is a renowned brand from 70 years old company – Mann & Schroder Cosmetics – Germany (M&S Cosmetics) that manufactures supreme quality products. M&S – Germany is a family-owned company in the 3rd generation with high ethics & values.

The major USPs of the brand Sanosan lies in its natural ingredients such as Hydrolysed milk protein and Organic olive oil that suit delicate baby skin. Formulated solely in Germany, all their products are targeted to meet the special skincare needs of infants & toddlers, which are clinically tested to ensure compliance to the highest hygiene and safety standards for more than 37 years.

At the outset, Sanosan‟s line of products will initially be sold in India on the Sanosan India website and through e-commerce websites – FirstCry & Amazon. It plans to activate the doctors‟ network as a part of their initial launch with the availability at leading chemists & wellness chemists. Being a global premium brand, the pricing of Sanosan products is set on a price scale ranging between INR 260/- to 1290/-. Sanosan Baby’s skincare range intended for Indian consumers will comprise products range from cleansing, care, diaper change, and sun protection, to name a few. This baby skincare brand has IFSHPC, BRC, ISO, and Derma Test certifications. Essentially, Sanosan as a brand holds love, care, and trust at its core, and these aspects are perceptibly induced in every product they create.

Talking about the expansion into the Indian subcontinent, Rajesh Khatri, Managing Director Glowderma, says, “It is expected that the baby care market in India will reach up to 10,000 Crores in 2025. Around 45% of skin problems, such as dry skin, rashes, dermatitis, etc., are seen in babies and children between 0 to 5 years of age. The increasing incidence of skin problems in babies is due to climate changes, improper hygiene, poor nutrition & increased use of nappies or diapers, etc. Therefore, the launch of Sanosan Baby Skin Care Products is a step forward towards the strategic direction to increase the width and depth of our derma portfolio in India.”

“Brand philosophy of Sanosan is austerely aligned with its parent company Mann & Schroder values and ethics. M&S cosmetics was established in 1951, is now present in more than 70 countries, and manufactures more than 2000 products in different categories. M&S launched the Sanosan baby care brand in 1983, and soon the brand began going places owing to its distinctive product sweep,” he added.

Christine Steger, CEO of Mann & Schroder Cosmetics Germany, producer of Sanosan baby care brand, said, “I became a mother in 2018. Therefore I can really relate to how new mothers feel right now. When we created Sanosan, we had the vision of a caring mother – Naturally with Love. This was our mantra while developing only with the best ingredients to care and protect all newborn tiny miracles”.

Sanosan baby care brand launched in Germany in the year 1983. Parents worldwide trust Sanosan for the gentle cleansing and care of the sensitive skin of the baby. Natural ingredients such as Hydrolysed Milk Protein and Organic Olive Oil, with their protective, soothing properties, form the basis of product formulas. Every Sanosan product contains combinations of natural substances developed especially for delicate and sensitive baby skin to help achieve healthy skin. All Sanosan products have been clinically tested and are produced only in Germany with a high level of diligence and responsibility. The entire production process of Sanosan is subjected to the strictest quality control.