Meghana HarikumarBengaluru: In a bold move to redefine comfort in women’s innerwear, Blissclub, the popular Indian apparel brand, has launched its highly anticipated collection: FreeDame. Known for its commitment to empowering women through movement, Blissclub’s latest innovation promises to deliver a level of comfort and support never before seen in the world of innerwear. Designed with inclusivity and practicality at its core, FreeDame offers wire-free comfort, superior support, and a flattering fit, allowing women of all sizes to experience the freedom they deserve.
Blissclub, which has already made a name for itself by catering to over 7 million women across the country, is now set to revolutionize how women experience innerwear. The brand’s new collection challenges the norms of traditional undergarments by eliminating the discomfort of underwires, all while offering high-performance designs and a perfect fit for every body type. With sizes ranging from XS to 4XL, FreeDame ensures that women, regardless of shape or size, can enjoy an innerwear experience that combines style, comfort, and support.
The FreeDame Collection: Designed for Comfort, Support, and Freedom
FreeDame 360° Support Bra
For women with larger chests, the FreeDame 360° Support Bra is a game-changer. Designed to provide ultimate support without the discomfort of traditional underwires, this bra incorporates 3D Support Technology and wide wings to offer all-around support. The result is a flattering, all-day fit that ensures comfort for full-figured women. Available in sizes 38C to 44F, this bra is the perfect balance of structure and freedom.
FreeDame Tri-Zone T-Shirt Bra
For those seeking an everyday bra that offers support without the wires, the FreeDame Tri-Zone T-Shirt Bra is the ideal choice. Featuring innovative tri-zone technology, this bra lifts, shapes, and smooths without the need for underwires. Its seamless design ensures an invisible fit, making it the perfect option for a smooth, flawless look under clothes. Available in sizes 32B to 38D, this bra guarantees comfort and style, day in and day out.
FreeDame No-Show Seamless Bra
For women who prefer a more natural, wire-free experience, the FreeDame No-Show Seamless Bra offers the perfect solution. Crafted with 3D moulded, non-padded cups, this bra delivers a smooth, invisible look under clothes while providing coverage and comfort. With a flattering neckline and seamless construction, it ensures no-show coverage throughout the day. Available in sizes 32B to 36D, this bra is designed for women who want the ultimate in comfort without sacrificing style.
FreeDame AirUndie
The FreeDame AirUndie is as light as air and feels like a second skin. Crafted from breathable, seamless fabric with nano-perforations, this panty ensures maximum comfort and an invisible fit. Designed for all-day wear, it offers comfort, confidence, and freedom of movement, with sizes ranging from XS to 4XL. The AirUndie is the perfect everyday panty for those seeking ultimate comfort without compromising on style.
FreeDame Seamless Cotton Panty
Blissclub’s Seamless Cotton Panty is India’s first truly invisible cotton panty. Made from soft, breathable cotton with seamless construction, this panty stays hidden under clothes while providing comfort and breathability. Available in sizes XS to 4XL, it’s the perfect option for women who value comfort and discretion, making it an essential piece for any wardrobe.
FreeDame Shape Defyne Cotton Panty
For women who desire light shaping without the discomfort of traditional shapewear, the FreeDame Shape Defyne Cotton Panty offers a stylish solution. Featuring a wide, lightly compressive waistband, this panty provides a flattering high-waisted fit, sculpting the tummy area without feeling restrictive. Available in sizes L to 4XL, it combines the benefits of shaping with all-day comfort, making it the go-to choice for women seeking a confident, smooth silhouette.
A Vision of Comfort, Empowerment, and Inclusivity
Minu Margeret, the Founder and CEO of Blissclub, shared her insights on the launch:
“Blissclub was founded by women, for women, with a deep understanding of the need for comfort and support in everyday life. Traditional bras and undergarments often come with discomfort – underwires digging into the skin and causing irritation. FreeDame was created to solve this very issue. Every piece in the collection is designed for every BODY – no matter the shape or size – providing the perfect balance of comfort, support, and invisibility. We wanted to create an innerwear line that women would never want to take off, and that’s exactly what FreeDame offers.”
Blissclub’s dedication to size inclusivity is reflected in the wide range of sizes offered, ensuring that every woman, no matter her body type, can experience the freedom and confidence that comes with wearing FreeDame.
Blissclub’s Commitment to Empowering Women
Since its founding in 2020, Blissclub has made significant strides in offering apparel that caters specifically to the needs of Indian women. Based in Bangalore, the brand has become a trusted name in wellness and activewear, revolutionizing how Indian women experience comfort and style. With a focus on Indian body types and a deep commitment to inclusive design, Blissclub has expanded its presence to over 15 retail outlets in five cities, making its innovative products accessible to women across the country.
The launch of FreeDame is yet another step in Blissclub’s mission to create a wellness ecosystem for women, where comfort, style, and empowerment are at the forefront.
Founded by Minu Margeret in 2020, Blissclub is a leading Indian apparel brand designed specifically for Indian women. The brand is committed to creating high-performance apparel that enhances movement and comfort. Blissclub’s inclusive designs focus on the unique needs of Indian women, with a strong emphasis on comfort, fit, and style. Available across multiple marketplaces and in over 15 stores, Blissclub continues to grow, offering products that empower women to live life with confidence and ease.
Meghana Harikumar
Editor
