The country’s biggest celebration of cocktails, India Cocktail Week wound up a successful Bangalore run over the weekend. The much-anticipated event was a huge success and the perfect way to kick off the festive season. India Cocktail Week has been one of the reasons for the growing interest in cocktail and mixology culture in the country. The festival unites bars around the city to collectively provide versatile cocktails at special prices.
The Village was a blend of music, bartender take-overs, bar pop-ups, unique cocktails & food experiences. There was a gamut of International and homegrown brands that enlivened people’s senses with flavor and the mixologists excited them with showmanship, brands like Roku Gin, Dewar’s, Singleton. Bombay Sapphire, Tanqueray, and Greater Than all had colorful bar pop-ups and cocktail experiences like no other. To add to the carnivalesque excitement an exclusive line-up of artists such as Lifafa, Anyasa, Kan-i and many more took the stage and enthralled with great performances.
“India Cocktail Week is a passion project. It is our effort in furthering the beautifully growing landscape of cocktail culture and mixology. With more awareness of new techniques, liquors, and liqueurs of the world there has been an exponential demand in festivals that cater to enthusiasts. We are always thrilled to be doing this and it is a pleasure to watch so many people come together to celebrate cocktail culture and at such a massive scale too,” said Akshat Kumar, Co-Founder – India Cocktail Week.
“After what the industry has been through the past year, we want to furthermore reflect on how far the beverage industry has come and celebrate their resilience and creativity. We only hope to make it bigger and engage with more people and have larger partnerships both nationally and internationally for India Cocktail Week,” said Sharan Behl, Co-Founder – India Cocktail Week.
The festival offered bespoke cocktail experiences, the food and cocktails were accompanied by photo booths, giveaways and props to a festive backdrop. The excitement was palpable and everyone in attendance was seen taking in and embracing the India Cocktail Week experience.
The weekend at Taj West End was all things cocktails, immersive experiences, live electronic music, art and gastronomic delights at India Cocktail Week by WMS, Passcode and Steppin Out by Dineout.