Kreate Your Own #Eyedentite With Three New Stars From Katrina Kaif’s Kay Beauty

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Mumbai: Kay Beauty, the illustrious beauty brand established by Nykaa and Katrina Kaif, unveils three new products to elevate your eye game – 4 shades of 24 Hour Colored Matte Kajals, a Brow Tattoo Liner, and a Microblading Brow Pen. The brand has introduced the new range to help the consumers achieve eye looks that reflect who they are, thus creating their unique #Eyedientite. Each product is designed with the sole purpose of helping you achieve an eye-conic look with minimal effort, be it fierce, soft, or uber glam. True to the brand’s proposition of #MakeupThatKares, products are enriched with skincare benefits, while being extremely long-lasting, providing the final touch of perfection and uniqueness that you seek.

Commenting on new range, Katrina Kaif, Co-Founder, Kay Beauty said to The Balcony Stories, “Eyes are the window to your soul, so why not dress them up with in your own unique way? The new range will empower one to unleash their creativity and achieve a personal signature eye look that is a complete reflection of one’s personality, thus defining their own #Eyedentite. Our products are cruelty-free and vegan, and we are excited to continue to create innovative products that cater to the needs of the modern consumer.”

Vishal Gupta, Executive Vice President, Nykaa Brands, says, “Kay Beauty has embarked on a journey of remarkable growth in recent years, and we are absolutely thrilled to continue advancing both the brand and our portfolio to perfectly cater to the ever-evolving needs of our beloved consumers. We firmly believe that eye makeup is an essential in one’s vanity, and our 3 products will serve as the ultimate finishing touch, leaving you with an eye look that is uniquely yours.”

Kay Beauty is available on the Nykaa website/ app and across Nykaa + select beauty retail stores pan-India.

The Kay Beauty 24 Hour Colored Matte Kajal, available in four shades, is a complete eye game changer that compliments the Indian skin tones perfectly. The much-loved 24 Hr Matte Kajal is now upgraded with colour that stays all day, without smudging or fading. The stunning shades include brown, teal, green and blue that are intensely matte and perfect for your everyday eye look because it gives you an instant colour elevation. Enriched with chamomile and ceramides, they have skin-soothing and calming properties that reduce inflammation, improve the health of skin cells, lock in moisture, and prevent dryness and irritation of the eyes. This makes the product safe to use on the waterline, giving you an instant color elevation with just one stroke. Priced at INR 399

The Kay Beauty Microblading Brow Pen is an exciting new gen product. It features three ultra-fine lines that allow you to achieve the perfect brow in a single stroke, creating the illusion of micro bladed brows. The micro-fork applicator creates hair-like strokes in seconds, giving you fuller and healthier-looking brows. Highly pigmented and water-resistant, the eyebrow pen provides a natural to bold finish that lasts up to 24 hours. The vegan and cruelty-free formula also includes Vitamin E, which protects and restores moisture to your skin. Comb and fill with ease using this next-gen eyebrow pen, the perfect addition to your makeup routine. Priced at INR 699.

The Kay Beauty Brow Tattoo Liner is a ground-breaking product from Kay Beauty that will empower one to create and frame their brows, taking it to the next level! With its tint and texture, this liner effortlessly creates natural-looking brows in just a few easy swipes. The Brow Tattoo Liner lasts up to 72 hours without fading, giving you long-lasting results that can withstand water and sweat. Its easy-to-use formula is enriched with Vitamin B5, a conditioning agent that promotes hair and skin health, while also providing anti-inflammatory effects. The result is a nourishing and natural-looking finish that enhances your brows like never before. Priced at INR 799.

Founded in 2019, Kay Beauty is a partnership between one of India’s biggest stars, Katrina Kaif and the beauty retail giant Nykaa, creating a bridge between high glamour and skincare. Kay Beauty products are enriched with skin-loving ingredients that have been hand-picked personally by Katrina to care for you, thus built on the principle of #MakeupThatKares. The range truly defines the premium category through its packaging and the finest quality formulations. Besides being true to the global trend of #MakeupOnTheGo, the products are high on performance. The brand is exclusively available on the Nykaa website and app, and at all Nykaa stores across India.

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