Lifestyle’s IKSU For Makeup Lovers

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India’s leading shopping destination, Lifestyle, has launched its first-ever beauty brand IKSU, for all makeup lovers. With a wide range of products and affordable price points, IKSU aims at reaching women with a message of ‘Self-love.’ IKSU is free from animal cruelty, sulfates, and parabens. A brand created for women on the go, IKSU is for the women who feel empowered, are confident, and are unapologetic.

With the belief that make-up is a form of art and self-expression, IKSU has introduced a wide array of beauty products to fulfill the needs of every beauty lover. IKSU recognizes the love and importance of beauty in these women’s lives and therefore, encourages them to indulge in healthy doses of self-love without any judgment. All products are curated especially for the women of today, who are always on the hunt for on-trend products. With IKSU, quality and affordability can be seamlessly accessible under one roof. The brand offers an extensive range of face products including foundations, concealers, blushes, and highlighters. The range also includes eye products like eyeliners and kohl pencils along with vibrant shades of lipsticks and a colorful palette of nail paints starting at just INR 99, IKSU has something for everyone!

Devarajan Iyer, CEO at Lifestyle International said, “We are extremely excited to enter the beauty segment with the launch of Lifestyle’s first-ever makeup brand. IKSU is for the women who express and celebrate their beauty. Consumers can expect quality as well as affordability from the IKSU range. With the launch of IKSU, Lifestyle continues to be a one-stop destination for everything from apparel to footwear, accessories, and beauty.”

  • IKSU Lipsticks – Rs.275
  • IKSU Kajal -Rs.160
  • IKSU Concealer – Rs.399
  • IKSU Highlighter – Rs. 375
  • IKSU Mascara – Rs.349
  • IKSU Crayon Lip Color – Rs.499
  • IKSU Foundation – Rs.275

IKSU products will be available in leading Lifestyle stores and Lifestyle’s E-commerce website

IKSU by Lifestyle is for the young spontaneous and carefree women of today. IKSU products are vegan, cruelty-free, paraben-free, sulfate-free, and free from formaldehyde. The brand strongly believes there are different ways to express self-love and one of them is through expressions of beauty. IKSU offers a variety of vibrant and trendy makeup products for the face, lips, eyes, and nails which are high-quality, yet affordable. IKSU products are currently available in 63 Lifestyle stores across the country and on their website –

Lifestyle is India’s leading fashion destination for the latest trends. Part of Dubai-based retail and hospitality conglomerate – The Landmark Group, Lifestyle brings multiple categories including men’s, women and kids’ apparel, footwear, handbags, fashion accessories, and beauty under the convenience of a single roof. Lifestyle provides seamless and hassle-free shopping, offering leading national and international brands along with the convenience of a true omnichannel experience with its online store The company is the recipient of numerous awards and accolades, including Most Admired Fashion Retail Destination of the Year at Images Fashion Awards for 5 consecutive years; No. 1 India’s Best Company to Work for in the retail industry for 2 consecutive years, and Top 10 Best Companies to Work for in India in 2015 – Great Places to Work Institute®. Currently, Lifestyle has a network of over 80 stores, across 44 cities and delivers to over 19000 pin codes.





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