Meghana HarikumarBengaluru: Hold up! M.A.C is feeling major this May – with an icon-in-the-making lip product that has must-have buzz built into every stick. Stand-out packaging: check. Sensorial sass: check. Subversive style: check. Unexpected innovation: check. A universally flattering, feel-good finish that you just need-want-love: check, check, check…Squirt Plumping Gloss Stick has arrived – and not quietly.
Naughty Tints Plump Lips With Glossy, Juicy Colour In A Stick!
Get that voluptuous glow from the It-gloss you love – now in new naughty tints that plump lips with juicy, glossy colour in a stick. “Squirt Plumping Gloss Stick is the next-level lip innovation that your pout has been searching for,” said Dominic Skinner, M.A.C Senior Artist, UK and Ireland to The Balcony Stories.
Og Squirt Is Here To Stay!
Sounds brand-new. Well, yes and no…the OG Squirt debuted in 2000 when M.A.C launched a vibrant, honey-hued green Lipglass for those who dared to be different. The Y2K icon was brought back to life in April 2021 as a remixed #MACUnderground collector’s item in extremely limited quantities. The gloss-meets-balm incited such a frenzy that we brought it back again – only in the US – in February 2022 for a second limited-life drop. Today’s collection lavishes in the OG Squirt love and takes it to a whole new level with nine more tints that support the idea of wearing super-editorial colours every day.
New Look, Hue Dis?!
Lime green, baby blue, true violet, jet black, classic red, electric pink, pure white, milk chocolate, espresso brown, fluorescent orange…all ten colours in Squirt’s shade-matched packaging flex our legacy of trend innovation and creatively captivating products to the max. It’s full on, but fully wearable: Glide on this solid stick of melting gloss to impart only the merest trace of plumping tint to lips. It shines like a gloss…nourishes like a balm…and volumizes like a plumper.
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Glides On Vibrant…Melts Down Neutral!
A new way to wear neutral, Squirt Plumping Gloss Stick gives lips the plumping comfort and care you want from a balm with the high-shine finish you want from a gloss…plus an unexpected shot of neutral colour. Blue as the new neutral? Lime as barely there? You bet! Hues you never knew you’d swipe on every day are at the heart and art of Squirt’s playful looks – designed to be worn alone or your way. “From hints of pink to hues of blue, these glossy balms had me screaming with excitement from the very first swipe,” adds Skinner.
So Friendly!
Pro tip: Pair with a creamy Lip Pencil for instantly fuller-looking lips. “I’m obsessing over this fun, festival neon-lit, lip-lacquered look!” Skinner exclaims. “Line lips with Chroma graphic Pencil in Hi-Def Cyan. Then, blend in toward the centre of lips with a 228S Brush. Next, layer a full coat of Squirt Plumping Gloss Stick in Nova on top and voilà!” He continues, “Want a too-cool-for-pool vibe instead? Squirt Plumping Gloss Stick in Hazard paired with Lip Pencil in Chicory was made for you. Line and fill lips with Lip Pencil in Chicory, over-drawing where desired. Then, apply Squirt Plumping Gloss Stick in Hazard over the top. Finish off by slipping on your sunnies, slinking in the pool and sipping on a cocktail or two. #VacationGoals!”
That Tingles!
As sensorial in texture as it is vibe-y in colour, ginger root oil and capsicum extract bring the heat while menthol crystals cool – serving up a subtle tingly sensation that provides instant plumping and visible volume. Coconut oil, shea butter and avocado oil nourish, condition and impart glassy shine.
Oh-So-Glossy…And So Non-Sticky!
Each translucent tint kisses lips with lightweight, non-sticky shine for a nourished, polished, plumped-up pout. Caution: soft, smooth and healthy-looking lips ahead!
Phone, Keys, Wallet, Squirt!
Twist, glide and glow on the go – no mirror needed! Squirt Plumping Gloss Stick is designed for All Ages, All Races, All Genders – every day and anywhere. This cant-leave-the-house-without-it essential looks stylish and feels anything but standard. You won’t be able to stop at just one…
Meghana Harikumar
Editor
Neelam Chhiber
Somaya Palecanda
