Mothers are the ultimate endurance athletes and so much more. First launched in 2020, Nike has now expanded its maternity collection, Nike (M), to support women across the globe during all stages of pregnancy and beyond.
An example of Nike’s inclusive design philosophy, Nike (M) is created by combining pregnancy data findings with analytics from more than 150,000 comparison scans of non-pregnant women against those of pregnant women. Throughout the design process, designers also gathered detailed feedback on fit, feel and function from nearly 30 female athletes who were pregnant or postpartum.
“Being a mother isn’t a one size fits all role, and we applied that mindset with our inclusive design approach while creating the Nike (M) collection,” says Carmen Zolman, Nike VP of Innovation Apparel Design. “The more we listened to expecting mothers and postpartum mothers, the more we learned and reworked the capsule to fully support her relationship with sport and movement during such a transformative time in her life.”
Giving birth is arguably one of the most life-changing events the human body can experience. Whether a biological mom, surrogate mom, adoptive mom, stepmom, or otherwise, every mom’s journey and recovery look different. The timeline of motherhood often doesn’t stop at nine months either. In fact, for many women who have more than one child, the journey of navigating motherhood from pre-pregnancy to pregnancy, and postpartum can be up to 10 years.
Motherhood is also a new chapter for a woman’s relationship with her body and with sport, and it’s often difficult for pregnant and postpartum moms to find the support they need to find sport and keep moving. Nike (M) was designed and tested for mothers, mothers, to give her the freedom to move however she wants throughout their entire pregnancy journey. Nike is committed to creating inclusive, stylish, and high-performing products to invite and keep more women in sport throughout all her life stages.
Nike (M) pullover
The Tulip hem silhouette helps keep your baby covered for discreet nursing. Front to back reversibility; super soft material designed with a closure-free system (no buttons) that delivers comfort.
Nike (M) Swoosh Bra
Easy access for nursing and pumping mothers. A “wrapped + layered” design that’s easily pulled down for nursing or pumping, with no “maternity clips” and made with Stealth Evaporation Fabric, engineered to help reduce the visibility of moisture.
NIKE (M) Tank
The tank is made with a four-way stretch to grow with her. Easy scoop neck to allow for nursing and Dri-Fit wicking materials for breathability and coverage. Body-loving design, fit and baby-friendly features complement a mother’s performance from pre-to post-pregnancy without much ruching.
Nike (One M) Tight
The tight contains Nike’s stretchiest fabric with zero elastics. The wide belly band grows comfortably with her and folds down postpartum. Sweat-wicking materials to keep you dry.
Nike (M) Shorts
The shorts, similar to the leggings but available in a knee-length option, come with the same stretchy fabric. The belly band growing with her comfortably has zero elastics and allows you to fold over the curves of your belly without any seams, or fold down postpartum.