PUER Launches In India

Re-defining the values of home care and personal care products by combining the efficacy and goodness of nature, Brand Nourish’s PUER has launched a wide range of products spanning from laundry care, floor cleaners, fabric conditioners, and antiseptic liquids.

With extensive scientific research and development, the brand has combined safety and efficacy by offering a range of products inspired by nature to promote cleaner, healthier, and safer homes. By replacing the use of strong, residual chemicals, products from the PUER range are crafted to harness the goodness of nature to build better homes, better products, better people, and ultimately, a better planet.

Speaking on the launch, Ankit Daga, Co-Founder of Brand Nourish’s PUER, says, “Our quest for products that testify the power of nature led us to bring PUER to life. Backed by innovation and extensive research, we are delighted to introduce a range of products targeted at delivering high performance while being natural and pleasing to use. With a strong pulse on the consumer market, we aim to create a niche market for those who seek natural products while delivering consumer delight through efficacy. The setting impetus with the launch of home care and personal care categories, we aim to foray into the baby care space in the next few months”.

Brand Nourish’s PUER is inspired by the concept of ‘Nature does it better’. With an intent to encourage the adoption of natural and nature-based products, the formulation for the range of products highlights the efficacy of powerful natural ingredients. This, in turn, reiterates the brand’s ideology that effective products are not always a result of strong and complex chemicals.

Adding to the same, Sushant Panda, Co-Founder of Brand Nourish’s PUER, says, “We are excited to launch a bouquet of nature-based products in the home care and personal care categories. Over the course of the year, we aspire to gain prominence as a leading e-commerce brand as well as a household name as we chart into modern formats of trade.”

PUER’s home care category comprises tastefully curated liquid detergents, dishwashing gels, fabric conditioners, floor cleaners, and retailing in the price range between INR 150 – 300. The personal care category consists of hand wash and liquid antiseptic, retailing between INR 200-300.  With 99.99 % germ-kill, the products deliver cleanliness, softness, and freshness in one go.

The products are available for purchase on PUER’s website and will shortly be available on Amazon and Flipkart.