Twamev Makes Its Highly Anticipated Debut In Bengaluru

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Bengaluru: Inspired by the sublime concoction of class, elegance, and character, Twamev, an ethnic wear brand  offering a range of premium occasion wear that leaves a lasting impact saw the light of a flagship store in Commercial Street, Bengaluru. With an e-commerce presence  that is spearheaded by their parent company, Vedant Fashion, Twamev empowers individuals to express  their true selves through captivating attire and the philosophy “Be Uniquely You”. 

Twamev’s vision is to celebrate the beauty of individuality and provide a platform for self-expression, as  they strive to empower their customers to embrace their style and make a truly personal statement. The  meticulously crafted collection of premium men’s and women’s occasion wear is designed to enhance  natural beauty and exude elegance in motion. From Kurtas to Kurta jacket sets to Sherwanis sets for Men,  and lehengas, and sharara sets for women – the Twamev collection embodies exceptional craftsmanship  and attention to detail. I got an opportunity to speak to Raghav Agarwal, CEO of Twamev for The Balcony Stories. Below are the excerpts. 

What exactly does “Twamev” mean?

“Twamev” is derived from a Sanskrit phrase that translates to “You are the one.” The term encapsulates the brand’s philosophy of celebrating individuality and embracing one’s unique self-expression.

What is the concept that drives the brand?

The concept driving Twamev is to provide a platform for individuals to celebrate their uniqueness and express themselves through premium occasion wear. The brand aims to empower customers to make a personal statement and leave a lasting impression with their elegant and sophisticated attire.

In what ways does it manage to hold the interest of the audience?

Twamev holds the interest of the audience through its exquisite craftsmanship, attention to detail, and harmonious blend of classic and contemporary elements. The brand’s emphasis on elegance, opulence, and individuality resonates with fashion enthusiasts, captivating their interest and drawing them into the world of Twamev.

What products and services does the brand provide?

Twamev is a one-stop destination for wedding shopping, offering a comprehensive range of products. The brand caters to both men and women, providing a diverse selection of apparel in ethnic and Indo-Western categories. Whether you’re seeking traditional attire or a fusion of cultural influences, Twamev offers a wide range of options to suit your style preferences. From intricately designed ethnic wear (lehengas, sherwanis, and kurtas) to contemporary Indo-Western outfits, Twamev ensures that every customer finds their perfect ensemble for weddings and other special occasions.

What are the brand’s top five USPs?

Twamev’s top five unique selling propositions (USPs) are:

  • Exceptional craftsmanship and attention to detail in every garment.
  • A harmonious blend of classic and contemporary elements, creating a distinct aesthetic.
  • Emphasis on elegance, opulence, and celebrating individuality.
  • Premium occasion wear for both men and women.
  • A captivating shopping experience with personalized assistance.

What are the most important patterns that Twamev is presenting?

Twamev showcases a variety of patterns that represent the brand’s aesthetic. Intricate traditional patterns, such as paisley motifs, delicate embroidery, and rich textures, are incorporated into the collection. These patterns highlight the brand’s commitment to exceptional craftsmanship and add a touch of opulence to the garments.

What is the best fashion advice for luxury shoppers?

The best fashion advice for luxury shoppers is to embrace their individual style and invest in timeless pieces that exude elegance and sophistication. Prioritize quality over trends, and focus on garments that enhance your natural beauty and make a personal statement. Choose brands like Twamev that celebrate individuality and offer premium occasion wear crafted with exceptional attention to detail.

Exquisite handwoven fabrics are crafted with utmost care to accentuate the innate  beauty of the wearer. The color palette and awe-inspiring silhouettes of Twamev pay homage to opulence  and sophistication – from jewel tones and shades of gold that exude regality and intricate artistry to soft  pastel variations that are subtle yet enchanting. 

Twamev is more than just a brand focused on royal-like dressing; it also emphasizes behavior. By choosing  Twamev, individuals align themselves with a brand that embodies these values and creates a positive  impact in the world. It encourages people to step into the spotlight, embrace their uniqueness, and leave  a subtle impression wherever they go. With a dedication to establishing a pan-India presence through their  retail outlets, Twamev aims to unveil exciting collection ranges that capture hearts and elevate styles. 

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