A Treasure Trove of Style: Bengaluru’s New Experiential Hub Redefines Luxury Living

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Bengaluru, the design-forward city known for its discerning taste, just welcomed a unique destination poised to transform the way residents think about home décor and personal luxury. Two premium lifestyle brands—Treasure Trove, a curated home décor sanctuary, and Adaia Diamonds, a fine jewelry label—have joined forces to open their first collaborative experiential store in Indiranagar. This isn’t merely a retail space; it’s a meticulously crafted environment where design, craftsmanship, and storytelling converge.

Stepping into the new store is an immersion in refined aesthetics. Treasure Trove, the brainchild of three visionary women entrepreneurs, has launched with the ambitious goal of transforming everyday spaces into expressive, inviting, and elegantly designed homes. The brand’s philosophy centres on balancing artistry with contemporary living, offering a collection that is both beautiful and deeply livable.

The range itself is a testament to this philosophy, bringing together artisanal tableware, bespoke furniture, and an elegant array of décor pieces under one roof. Every item speaks of quality and precision. One might find hand-embroidered cushions and hand-stitched linens sitting alongside textured throws and statement lamps, each piece selected to infuse personality and emotion into interiors. The brand achieves its signature look by skillfully merging traditional techniques with contemporary aesthetics, collaborating with skilled artisans across India and sourcing select, distinctive pieces globally.

This commitment to quality extends to their premium collaborations. Treasure Trove features furniture from brands like W&W Furniture, linen and home essentials from Oodai and Neytt, and even sources preserved flowers from the Netherlands via Foglia Dora, ensuring that every element in the store meets a high standard of elegance and enduring style. The concept is refreshingly simple: to bring together thoughtfully designed, timeless pieces that help people truly reimagine their living spaces.

“Design is a way to express yourself, and we wanted to make it easier for people to do so,” says Shobha KJ, Co-Founder, who draws on her experience in customer engagement. “For me, Treasure Trove is about creating not just beautiful objects, but moments of joy and a sense of belonging in every home.” Her sentiments are echoed by Co-Founder Anita Jacob, who emphasizes the importance of detail: “I’ve always believed that details make the difference. With Treasure Trove, we emphasize quality, precision, and enduring style—so our customers don’t just acquire a product, they take home something that can become part of their story.”

For Tejaswini Karthik, the third Co-Founder and a creative force behind the brand, the mission is driven by artistic insight. “As an artist and interior enthusiast, I’ve seen how thoughtful design can completely change the way we feel about a space. Treasure Trove lets us bring that experience into more homes. Every piece is chosen to balance beauty with comfort and livability.”

The founders collectively view Treasure Trove as more than just a collection; it’s a platform for storytelling. Each range is curated to help people create homes that are not only styled but inviting, not only refined but full of individual character. The brand’s philosophy boils down to a powerful idea: the right details can elevate the everyday into something truly extraordinary.

Complementing this luxurious home environment is Adaia Diamonds, a Chennai-based fine jewelry brand. Known for its commitment to ethical sourcing, Adaia specializes in lab-grown diamonds, offering a stunning collection of fine jewelry rooted in meticulous craftsmanship and striking contemporary design. This partnership is harmonious; just as Treasure Trove offers pieces that become part of a home’s legacy, Adaia offers jewels that become part of a personal one. The combined space allows a customer to select a piece of exquisite décor and, simultaneously, a piece of enduring personal luxury.

Adaia Diamonds, founded by Darshana Balagopal, has launched it’s second store in Bengaluru, introducing a collection of lab-grown diamond jewelry that combines elegance, sustainability, and thoughtful design. This Chennai-based brand is on a mission to make ethically sourced diamonds accessible, helping customers celebrate life’s important moments with both style and conscience.

“Our approach to jewellery goes beyond beauty,” said Darshana Balagopal, Founder of Adaia Diamonds. “We aim to create pieces that honour life’s milestones while respecting ethical and environmental standards. Each design is crafted with care, attention to detail, and a sense of lasting style. I want our clients to feel proud of what they wear, knowing it reflects both their individuality and a commitment to sustainability. From selecting the perfect diamond to customising every aspect, we strive to make the experience meaningful, joyful, and completely personal,” she added.

The new flagship in Indiranagar marks a significant moment for both brands, but especially for Treasure Trove as it makes its debut in one of India’s most style-conscious markets. By championing skilled artisans, merging global sourcing with local craftsmanship, and maintaining an unyielding focus on thoughtful aesthetics, the brand is poised to become the go-to destination for sophisticated Indian homes. It promises not just to decorate a space, but to give it a distinct character, elegance, and lasting appeal. This unique experiential center is, quite literally, a treasure trove where the art of living is beautifully redefined.