Beyond the Itinerary: The Bear House Safari Edit is the Uniform for the Uncharted Life

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Bengaluru: Forget the bucket list. The postcard destinations and checked-off itineraries are, perhaps, missing the point. The modern man of substance isn’t just travelling to see—he’s travelling to feel. He’s chasing the raw, unfiltered moments that happen between the planned stops: the quiet discovery of a hidden alleyway in a new city, the shared silence of a sunset over an unfamiliar landscape, the genuine connection made in a language not his own.

It is precisely this spirit of intentional living that The Bear House has distilled into its latest collection, The Safari Edit. This is not just a new line of menswear; it’s a wearable philosophy. It speaks to a man who values authenticity over approval. He isn’t trying to impress; he’s trying to be present. This collection is his uniform. Drawing its language directly from nature, The Safari Edit is a symphony of sun-washed hues and earthy neutrals. The silhouettes are relaxed, designed to move with an ease that mirrors the wearer’s mindset. It’s a quiet, confident statement from a brand that understands that true style isn’t loud—it’s an effortless extension of who you are.

A Wardrobe for the Intentional

The Safari Edit is built on a single, powerful idea: versatility is the ultimate sophistication. In a world that demands constant transition, this collection effortlessly blurs the line between the rugged outdoors and the refined urban street. These are pieces designed to feel just as right on a dusty trail as they do at a dinner reservation. The brand’s signature blend of craftsmanship and comfort is evident in every stitch, but it’s the understated elegance that truly sets it apart.This is the wardrobe of the “young gentleman” redefined—a man who understands that being on time is less important than making time for what truly matters. He keeps good company, values curiosity, and carries a quiet confidence that is magnetic. The Safari Edit is his companion. Think relaxed-fit linen shirts that breathe on a humid afternoon, impeccably cut trousers that move with you, and layers that adapt to the day’s unpredictable rhythm. It’s an entire ecosystem of clothing that allows you to pack light, live fully, and never feel out of place. It’s the answer to the question, “What do I wear for a life that isn’t planned?”

The Story Behind the Style

That this collection feels so grounded and authentic is no accident. It is a direct reflection of The Bear House’s own remarkable journey. Founded in 2017 by the visionary duo Tanvi & Harsh Somaiya, the brand was conceived with a clear purpose: to introduce minimalist European design and elevated everyday essentials to the modern Indian man. It began as a digital-first brand, a quiet disruptor that, much like its muse, wasn’t trying to shout. Instead, it focused on quality and a clean aesthetic, quickly earning a loyal following.From its digital roots, The Bear House scaled with intention, establishing a dominant presence on major platforms like Myntra, Ajio, and Tata CliQ. But a brand built on such a tangible feeling couldn’t live only online. In July 2025, it made its boldest move: a 2,700 sq. ft. flagship store in Koramangala, Bengaluru. Dubbed the “Den of a Bear,” this experiential space—complete with digital touchpoints and an in-store Bear Café—is not just a store. It’s the physical manifestation of the brand’s soul, a place for its community to gather and connect.Today, with 11 stores across India, a presence in major retail networks like Reliance and Centro, and an ambitious expansion underway (including 25 new stores and a move into the Middle East), The Bear House is proving that quiet confidence can build an empire. The Safari Edit is the latest chapter in this story—a collection that feels earned, from a brand that truly understands the art of the journey.