SOCIAL Launches ‘The SOCIAL Jumpstart’: A New Era for Energizing Mornings Across India

Bengaluru: SOCIAL, India’s beloved neighbourhood café-bar known for blending work, play, and community, is now rewriting the script on mornings. With the launch of The SOCIAL Jumpstart, SOCIAL introduces a fresh, purpose-driven morning format designed for those seeking more intentional, energizing ways to start their day.

Rolling out across key cities from July 1st, The SOCIAL Jumpstart will activate mornings between 7:30 AM and 11:30 AM, transforming familiar SOCIAL outposts into spaces that pulse with movement, recovery, nourishment, and real-world connection. Whether you’re joining a local running group, dropping in for a post-workout smoothie, or just looking for a clean, feel-good breakfast in a buzzing atmosphere, SOCIAL wants you to begin your day differently.

The SOCIAL Jumpstart is SOCIAL’s response to a new cultural rhythm emerging across India — one where mornings are not just a rush to the next thing, but a chance to reconnect with purpose, health, and community. With this launch, SOCIAL continues to evolve with the people it serves, offering environments that mirror the pace and priorities of young urban India.

At its core, The SOCIAL Jumpstart is a celebration of intentional living. It’s for the early risers, the runners, the mindful eaters, and anyone looking for an inclusive and upbeat morning vibe. The new format is powered by a network of partnerships and community-led activities that reflect the values of connection, wellness, and culture.

“We’ve been observing a shift where mornings are becoming a space for clarity, community, and conscious choices,” said Divya Aggarwal, Chief Growth Officer at Impresario Entertainment and Hospitality Pvt Ltd. “The SOCIAL Jumpstart is our way of tapping into that movement. At SOCIAL, we’ve always shaped culture through community-first formats. This is about starting your day with intent, clean fuel, and positive energy.”

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To bring this new format to life, SOCIAL has teamed up with a thoughtfully curated mix of brands and wellness communities. Isopure joins in as the clean nutrition partner, bringing a special menu of smoothies and protein-packed breakfast bowls tailored for early risers. Fizzy Whey by Big Muscles adds a playful twist with functional mocktails, and Wellbeing Hydrasalts provides hydration support through immersive, on-ground activations.

But The SOCIAL Jumpstart is about more than just food and drink. Across cities, each SOCIAL outpost will host curated community experiences—from fitness-led gatherings to sound bath sessions, sunrise runs, and feel-good playlists—all wrapped in SOCIAL’s signature design aesthetic and storytelling. Every detail, from the mood lighting to the music, has been considered to create a morning environment that feels fresh, vibrant, and full of possibility.

As SOCIAL reimagines mornings, it continues to build on its identity as more than just a café-bar. The SOCIAL Jumpstart is not a one-off campaign—it’s a long-term, evolving platform that will grow with new cities, new partners, and new cultural cues. For SOCIAL, mornings are the next chapter, and it’s one filled with optimism, movement, and mindful energy.

With this initiative, SOCIAL reinforces its role not just as a space to eat or unwind, but as a cultural catalyst—a place where India’s young urban community finds rhythm and relevance, no matter the time of day.

So whether you’re lacing up your sneakers for a community jog, craving a matcha smoothie after yoga, or simply seeking a quieter, more intentional way to start your day—The SOCIAL Jumpstart invites you in.

Because at SOCIAL, the morning is no longer the warm-up—it’s the main event.