The Crunch Melt Evolution and Britannia 50-50’s Shift into Premium Snacking
Bengaluru: For over three decades, the Indian snacking landscape has been defined by a simple mathematical equilibrium—the “Sweet and Salty” duality of Britannia 50-50. It was the biscuit that famously refused to take a side, becoming a staple in Indian households precisely because it catered to the indecisive palate. However, as the brand hits its […]
