Eden Whisky by IndoBevs Set to Redefine India’s Premium Spirits Market

Bengaluru: In a bold move set to stir the Indian whisky scene, IndoBevs has announced the launch of *Eden Whisky*, a premium blend crafted exclusively for the Indian market in collaboration with Glen Eden Distillers Limited. With the debut of Eden Whisky and the forthcoming Glen Eden Single Malt and Glen Eden Blended Scotch, IndoBevs is positioning itself as a formidable name in India’s evolving spirits landscape.

As India’s whisky aficionados increasingly seek refined, globally inspired flavours, Eden arrives as a timely offering. Blending the finest malts with precision, Eden Whisky boasts a vibrant profile, with tasting notes of spicy grapefruit, fresh gooseberries, and lime marmalade. Aromas of Doyenne pear and glazed apple add depth, with subtle hints of vanilla rounding out the experience—making it both elegant and contemporary.

While international whisky brands have long dominated Indian shelves, the launch of Eden signifies a shift in the tide—one where homegrown offerings, rooted in traditional expertise yet tailored for Indian palates, begin to command attention.

“We are thrilled to partner with Glen Eden Distillers Limited to bring Eden Whisky to India. This collaboration is a testament to our commitment to offering Indian consumers the finest whisky experiences, crafted with expertise and tradition. The response to Eden has already been phenomenal, and with the upcoming launch of Glen Eden Single Malt and Glen Eden Blended Scotch, we are set to redefine the premium whisky landscape in India,” said Geetika Mahandru, President of IndoBevs.

This isn’t just a new product—it’s a reflection of the Indian whisky drinker’s evolution. From entry-level blends to appreciating nuanced craft and flavour, the market has matured considerably in the past decade. With Eden Whisky, IndoBevs aims to meet that demand head-on, offering a product that is both aspirational and accessible, sidestepping the hefty price tags of imported labels.

IndoBevs has carved a niche for itself with its edgy, non-conformist approach to beverages. Known for brands like BroCode, Big Bro, and Enso Japanese Whisky, IndoBevs has consistently pushed boundaries in India’s alcobev space. Eden Whisky continues this tradition—not just in flavour but in its commitment to innovation and inclusivity for the Indian audience.

For the industry, the IndoBevs-Glen Eden partnership signals more than a product launch—it’s a glimpse into the future of India’s whisky narrative: local collaborations with global calibre, bringing the world to India, one sip at a time.