RCB Shotline by PUMA India: Where Cricket Royalty Meets Global Sporting Legends

Bengaluru: RCB fans, gear up — the latest campaign from PUMA India is here to bowl you over. In a move that brilliantly blends sporting fandom with entertainment, PUMA India has launched the RCB Shotline, a hilarious, high-energy Instagram campaign that connects fans with cricket legends and global sports icons through one fictional hotline. And yes, it’s as entertaining as it sounds.

What Is the RCB Shotline?

Set in a fictional PUMA-verse, the RCB Shotline puts cricket superstar Virat Kohli, along with Rajat Patidar and Krunal Pandya, in the hot seat — answering phone calls from excited fans and legendary athletes like Usain Bolt, PV Sindhu, and Jack Grealish.

The idea? Pure fanfare meets pure fun. Picture this: Virat picking up a call from Usain Bolt. “How can I help the fastest man in the world?” he asks. Bolt hangs up in record time. Virat shrugs, “Typical! I guess he does everything in record time.” That’s just one of many LOL-worthy moments in the campaign.

Why RCB Fans Are Loving It

For diehard RCB supporters, the campaign offers a rare, humorous glimpse into their favorite players’ personalities off the field. It’s not just about sixes and wickets — it’s about connection, camaraderie, and chaos (in the best way).

From Jack Grealish mistaking Virat Kohli for Ben Stokes, to PV Sindhu challenging Kohli’s take on smashes vs. fast balls, every moment is crafted for maximum fan engagement. The campaign also highlights the chemistry between teammates as Rajat Patidar and Krunal Pandya field quirky calls from fans asking for VIP match passes and giving excuses to bunk work for RCB matches.

A Campaign Built on Star Power and Street Style

What makes this campaign stand out is its seamless blend of sport and street culture — a hallmark of PUMA India’s branding. With athletes from cricket, football, track, and badminton all dialing in to the same hotline, the message is loud and clear: no matter the sport, the vibe is universal.

The RCB Shotline doesn’t just bring star power — it brings personality. It showcases how RCB players, known for their aggression and precision on the pitch, can also deliver punchlines and handle playful banter like pros.

The Verdict: RCB, But Make It Fun

For a brand like PUMA India, known for pushing the boundaries of sports marketing, RCB Shotline is a home run (or should we say, a match-winning six). It’s witty, current, and culturally in tune with what Gen Z and millennial audiences crave: authentic, funny, and unfiltered moments with their icons.

Whether you’re a long-time RCB loyalist or just here for the laughs, one thing’s clear — the RCB Shotline is more than a campaign. It’s a celebration of sport, community, and the magic that happens when legends pick up the phone.