LoveChild by Masaba Marks 2nd Anniversary with a New Launch

Bengaluru: LoveChild by Masaba is turning two, and marking this milestone with a bold new identity! To mark this milestone, LoveChild is excited to introduce a refreshed brand, complete with enhanced formulations and upgraded packaging designed to elevate your beauty game. LoveChild, have made a lasting impact on the beauty industry, creating products that truly resonate with the brown-girl community. With stunning shades and innovative formulations, LoveChild has set new standards in beauty.

LoveChild by Masaba is taking that experience even further with the launch of the ‘Bare Browns’ Ultra-Matte Lipstick collection, intricately curated by Masaba Gupta for Indian skin tones. While pinks and reds often take center stage, it’s time for BROWN to shine as the timeless classic it is. The new collection is designed to embrace your true self with unapologetic confidence.

This new range features six picture-perfect, intricately curated Indie brown shades: Fair skin beauties, ‘Slow Sand’ and ‘Luxe Latte’ are your go-to shades for that effortlessly chic vibe! Medium skin? ‘Sepia Spice’ and ‘Mummylicious’ are here to add that perfect hint of warmth to your look. Deep skin divas, rock your world with ‘Melting Mocha’ and ‘Brown Mama’. These versatile shades offer a rich, ultra-matte finish, combining power and elegance in one swipe. Whether you’re powering through your day or making a statement at night, these shades are designed to let you own your brown girl energy.

Each lipstick in the ‘Bare Browns’ collection is a masterpiece in matte technology. With Suede Touch Technology for that luxurious ultra-matte feel and Advanced Color Locking Technology for long-lasting wear, you can expect a smudge-proof, transfer-proof experience that stays with you all day. Plus, the formula is enriched with Avocado Oil to moisturize and brighten lips, alongside Vitamin E and Vitamin D to promote regeneration and soothe inflammation.

Commenting on the expansion of the face category and new lipstick drop, Masaba Gupta, Founder, LoveChild said “ As we mark our second anniversary, I’m beyond excited to introduce the ‘Bare Browns’ lipsticks, with gorgeous new packaging. This collection has always been a dream of mine—creating a signature look for Indie girls, just like the French have their French chic. So, why can’t Indie girls have their Indie Brown? Some of my personal favorites from the collection are Slow Sand, Mummylicious, Sepia Spice, Brown Mama, and Luxe Latte. We’ve poured the same passion and precision into these shades as we do with all our products, ensuring they’re not only stunning but also lightweight and comfortable to wear”.

LoveChild by Masaba products is available on lovechild.in and on marketplaces like Nykaa, Amazon, Myntra, Purplle, Flipkart, Tata Cliq Palette, and Tira. You can also find them at over 35 stores located across India.

In 2022, House of Masaba extended into Beauty with LoveChild, Masaba’s meticulously curated brand with products across make-up and fragrances among others that celebrates beauty with a unique Indian quirk. The brand offers an extensive range of high-performing multi-benefit products that are designed to suit All Indian Skin tones. Launched online first with lovechild.in followed by ecommerce platforms; the brand has quickly gone beyond its digital success, establishing a presence in offline retail, making its unique hybrid products accessible to a wider audience.