Romanticising the Season: Naarangi Is the Indian Brand That Dresses You in Color and Conscious Joy

Mumbai: There’s something magical about this time of year. The sun still lingers in the golden hours of evening, but the scent of rain is already in the air. It’s the in-between—a tender pause between heat and downpour, where the world feels softer, slower, and somehow more alive. And just like that, Naarangi arrives, not as a trend-chasing label but as an Indian brand that captures the emotion of the season.

Launched in Mumbai on May 16, 2025, Naarangi is more than clothing—it’s a feeling. One that wraps you in breezy fabric on sultry afternoons and shields you in vibrant color when the rain hits. Built on the pillars of sustainability, joy, and self-expression, this Indian brand invites you to romanticize your every day—with color, comfort, and conscious choices.

A Philosophy in Color

At the heart of Naarangi is a simple yet powerful belief: fashion should celebrate every shade of you. The name itself, drawn from the Hindi word for orange, hints at the brand’s love for hues—bold, earthy, sun-soaked, and rain-washed. Every limited-edition piece is inspired by nature’s color palette, from the warmth of marigolds to the silver-green of a monsoon leaf.

But this Indian brand isn’t just about vibrant looks—it’s about how those looks feel. As the founder shares, “Our pieces are about feeling good now—not chasing trends or distant dreams. We design clothes that invite you to be fully present in your skin, in your city, in your story.”

Fashion That Feels as Good as It Looks

In a world overrun by fast fashion and synthetic fabrics, Naarangi stands apart with its focus on luxurious, skin-loving materials. Think breathable cottons, linen blends, and silk-cotton fusions that move with you—perfect for those in-between days when one minute it’s sunshine, and the next, you’re caught in a drizzle.

Each piece from this Indian brand is made to last. With timeless silhouettes and slow craftsmanship, Naarangi makes fashion that doesn’t expire at the end of a season. Instead, it grows with you—worn to weekend brunches, monsoon strolls, summer holidays, or even lazy chai afternoons at home.

Sustainability, Not as a Buzzword—but a Backbone

Naarangi walks the talk. From small-batch production and natural dyeing techniques to recyclable packaging and ethical sourcing, every part of the process is rooted in responsibility. It’s an Indian brand that proves looking good doesn’t have to cost the planet.

Inclusivity also runs deep through the brand’s design. Sizes are not limited, bodies are not airbrushed, and joy isn’t reserved for the perfect figure. Naarangi wants everyone to feel like their most radiant self—no edits, no erasures.

A Mood for the Monsoon

There’s a certain kind of outfit that goes perfectly with this season—the kind that breathes when the air gets thick, that dries quick when the rain surprises you, and that looks good even a little crumpled from humidity. Naarangi’s first collection seems built for exactly this vibe.

Flowy dresses in deep turmeric and cool indigo. Co-ord sets in faded coral and earthy green. Lightweight shirts that catch the wind. This Indian brand doesn’t just sell clothes—it sells memories stitched in color: of mangoes on rooftops, first rains, and evening light on freshly wet roads.

Wear Your Mood, Love Your Now

Perhaps the most endearing part of Naarangi is how personal it feels. There’s a quiet romance in the way each garment invites you to pause. To feel. To notice. The brand encourages you to build a wardrobe around moments, not occasions.

In a way, it’s also a love letter to India itself—its seasons, its chaos, its palette. It’s rare to find an Indian brand that feels so rooted yet refreshing, so modern yet mindful.

As we shift into the monsoon with its soft storms and greying skies, it’s a beautiful time to lean into color—into life. Naarangi reminds us that joy is not in grand gestures, but in little choices: like picking a fabric that feels like a second skin, or wearing a color that makes you smile in the mirror.

This Indian brand is not just dressing bodies—it’s dressing the moment. And in a world obsessed with the next big thing, Naarangi gently reminds us to stay a little longer with now.