When Summer Blooms and Rain Whispers: Eekrit’s New Collection is a Mood in Motion

Bengaluru: It should’ve been the season of golden hours, mango-stained fingers, and tan lines that fade too soon. But this summer has arrived with a twist—the kind where the sun doesn’t just blaze, it hides and peeks between clouds, and afternoons bring unexpected showers that turn the streets into mirrors. There’s a sweetness in this unpredictability, a quiet thrill in not knowing whether to wear linen or carry an umbrella. And Eekrit’s new collection, Summer Bloom, understands this mood like no other.

Founded by Esha Agarwal in 2021, Eekrit is a homegrown label born in the hush of lockdown but now blooming with purpose and personality. What started as a curious exploration of printed silk scarves has grown into a brand with a voice of its own—gentle, inclusive, and unapologetically expressive. The name “Eekrit” itself is a blend of heritage and heart: “Krit” from the Hindi word Kriti (creation), and “Ee” as a soft signature from Esha, making it intimate and unique.

With Summer Bloom, the label weaves a story of contrast—sun and rain, stillness and movement, simplicity and statement. Each piece is made from Tencel, a luxe fabric spun from sustainably sourced wood pulp. It’s light, breathable, and drapes like a whisper, perfect for India’s hot-humid days and the gentle cool of monsoon evenings. These are garments designed not just to be seen in, but to feel at ease in.

Florals, the eternal language of summer, take centre stage here—but not in the dainty, conventional way. They’re bold, expressive, and alive. Think oversized hibiscus in sun-washed tones, foliage-inspired abstracts that seem to dance across fabric, and prints that look like they were painted by nature herself. There’s a visual rhythm to the collection—it doesn’t shout, but it sings.

You’ll find flowy co-ords, tiered dresses, cinched kaftans, and wrap blouses—pieces that make you want to move, twirl, stretch, breathe. They aren’t just clothes; they’re companions for your everyday rituals. Whether you’re sipping iced tea on a shaded balcony, hopping between gallery openings, or walking barefoot on wet garden grass after a storm, these silhouettes meet you with grace and ease.

What truly defines Eekrit, though, is not just what it makes—but why it makes. The label is rooted in the philosophy of dopamine dressing—a belief that what we wear can lift our mood, alter our energy, and help us show up more fully in our lives. But this joy isn’t fleeting or surface-deep. It’s backed by thoughtful design, slow fashion practices, and an inclusive approach to beauty.

Esha’s design sensibility avoids the trap of seasonal fast fashion. Instead, she creates timeless pieces—garments that can be styled across years, across moods, across cities. “We want our clothes to move with people, to reflect their lives—not dictate them,” she says. This idea of fashion as a living, evolving thing—not a fixed lookbook—is what gives Eekrit its unique soul.

The Summer Bloom collection also makes space for all bodies and all ways of being. Eekrit designs with inclusivity at its core—focusing not on size charts or trends, but on how fabric feels against the skin, how a silhouette moves when you walk, how a sleeve falls when you sit. There’s a quiet respect for individuality in every detail.

Each garment is also finished with intricate touches—like hand-done buttons, soft gathers, and asymmetrical hems—that reward the observer and wearer alike. These details aren’t for show—they’re the language of craftsmanship, a reminder that someone’s hands shaped what you wear.

In a time when fashion often feels loud and transactional, Eekrit invites slowness. The brand doesn’t chase virality; it nurtures connection. Customers return not just for the clothes but for the feeling they leave behind—the feeling of being seen, softened, and celebrated.

And this is what makes Summer Bloom a collection for the season we’re in—where the rain doesn’t ruin the mood, it is the mood. Where sunshine arrives in pockets. Where your wardrobe doesn’t need to choose between statement and comfort, between conscious and chic. Because with Eekrit, it’s always both.

As we step into this in-between season—where bougainvillaeas drip from terraces, the scent of petrichor wraps around city corners, and the sky paints a new story every hour—Eekrit offers the perfect wardrobe companion. It’s not trend-chasing. It’s time-honouring. It’s not flashy. It’s felt.

Whether you’re lounging indoors with a book and raindrops tapping your window, or dancing under a cloudy sky that suddenly turns blue, Eekrit’s Summer Bloom lets you be—without effort, without compromise.

Because sometimes, the most powerful thing fashion can do is remind you to feel. And in this collection, feeling is the first stitch.