March 25, 2026

Nostalgia in a Scoop: Exploring Amara, the Premium Frozen Dessert Brand Redefining Artisanal Sweets

Bengaluru: The dessert landscape in India has officially entered a new era with the arrival of Amara, a name that is quickly becoming synonymous with soulful innovation. While the city has always been a playground for experimental food, Amara marks a significant shift from Western-inspired gelatos toward something far more resonant: India’s own regional heritage. […]

March 11, 2026

The Crunch Melt Evolution and Britannia 50-50’s Shift into Premium Snacking

Bengaluru: For over three decades, the Indian snacking landscape has been defined by a simple mathematical equilibrium—the “Sweet and Salty” duality of Britannia 50-50. It was the biscuit that famously refused to take a side, becoming a staple in Indian households precisely because it catered to the indecisive palate. However, as the brand hits its […]